With the ongoing pandemic. All the businesses have shifted the working culture to Virtual environments. This has definitely made digital marketing an important part of organizations to leverage their businesses and reach out to their potential customers.
Now globally. Speaking, the digital marketing industry is worth a hundred ninety billion dollars. This proves that if you are someone looking forward to building your career in this domain, then it is definitely the golden time for you.
Over 117 million people across the globe, use the internet and more than half a million people prefer using digital marketing for promotions, advertisements, and finally sales.
Introduction of Digital Marketing
So the term marketing is not just about promoting and advertising your products. It's a complex concept where you send cross, the right, message to the right person via the right medium. Now talking about digital marketing. It is basically promoting your business through digital channels like the internet, website, email, and so on.
So digital marketing has been around us since the very beginning guys, it all started in the year 1970. Where Pioneer programmer Ray Tomlinson implemented, the first email program on the Artnet system ever since. Then there was a drastic change or Drastic growth in the field of digital marketing.
Now, digital marketing is becoming very popular due to an increase in the number of Internet users, mobile phone users, and digital content consumption. You can also put this across like this guy's digital marketing and Compass has all marketing efforts that promote your product or brand using electronic devices or majorly the internet.
It also leverages averages online marketing tactics such as search marketing, email, marketing, content, marketing, social media, marketing, and mobile marketing, to connect with current and prospective customers. The major goal is to reach your customers.
So from small-scale to large-scale industry, operators, use digital marketing to promote create awareness about the product generate possible leads and also get your product sold.
Digital Marketing trends
Now, talking about the current digital marketing trends. Statistics also indicate that the Indian marketing traffic is expected to grow, 291 times bigger than what it was in 2005. Now, talking about the digital marketing channels are like SEO, content marketing, Marketing, email marketing, and so on twenty-two percent of the entire world's population is on Facebook, and close to 50% of Instagram users or on it every day.
Now, you can imagine the scale at which digital marketing is growing right now, talking about the actual trends of the digital marketing industry. The first thing we have is artificial intelligence. Artificial intelligence is considered the biggest commercial opportunity for companies, Industries, and countries and will Ruiz the global GDP by up to 14 percent by 2030.
This means that Ai latecomers will find serious competition within the next few years.
What is Artificial Intelligence and how artificial intelligence affects digital marketing?
Now, artificial intelligence is actually considered a cutting-edge technology and has numerous potential, applications, and marketing. It is also deployed for Content Marketing, Advertising, and customer service. So this is also considered as one of the hottest job trends in the market right now.
Also If You want to know more about What is Artificial Intelligence then Make sure to check out my new post on
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The current trend for digital marketing is a chatbot
Now, what is Chatbot?
Bots chatbots will power up to 85 percent by 2020. This AI-based technology uses Instant Messaging to chat in real-time with your website, visitors, or customers. I think most of you know how chatbots work so nowadays almost 30% of the tasks of fulfilled by Chatbots.
The company used chart boards to provide services, like customer support, generating information, and many more with examples like Google Assistant, Siri, Alexa, it becomes clear. How chatbots can make a difference in our lives every day. And also this chatbot is known as a chatterbot, bought, artificial agent, and so on.
And this is basically a software program driven by artificial intelligence which serves the purpose of making a conversation with the user in the form of text or Speech. So many people across the globe prefer using chat pod as their responsive platform for 24/7 support.
But most often, these are used to answer simple questions or help a user accomplish a simple task.
Video marketing
Video, marketing is one of the most famous, and most important market trends today, and is likely to continue for the next 5 to 10 years. I think most of you know the value of a video. Also, notable factors are that seventy percent of the consumers say that they have known a brand by watching their brand, promotional videos on different marketing channels.
The marketing channels will definitely include social media marketing, which has a very wide platform. Also, in addition to this 52 percent of consumers say that watching product videos, makes them more confident in online, purchase decisions. So video plays an important role guy.
So, when you're talking about video marketing, in terms of digital marketing, YouTube is not the only way you can achieve traffic type that plenty of ways to drive higher engagement ratio in terms of video marketing.
As you have all the chances of making a small video post or started live broadcast on, either any social media platform, like Facebook, Twitter, Instagram, or so on.
The biggest hit of the Year, Augmented and Virtual reality marketing
Augmented reality, advertisements ranked among the top applications used by the marketers throughout the glue using this. You can bring a static or unreal environment. Something that would integrate the offer with the reality of the buyer. What do I mean by offer and the reality of the Buyer?
It means to say that you can experience A lot of things right in front of your eyes but just that there's a little difference between what is being offered to you. And the reality is going to be completely different with the offer.
Now, this trend is one of the top highlights of the Year 2019. And according to statistics are AR and VR worldwide Market size is expected to reach around two hundred and nine point two billion dollars in only five years.
Also If You want to know more about What are VR and AR then Make sure to check out my new post on
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The importance of digital marketing
Technology Well again continues to drive business in the 21st century, and Mastery of digital marketing techniques is a must known pretty cool site. Well, I guess you guys are aware of the term digital marketing as a medium to promote your product and your business.
But why do we need digital marketing? What's so important? Or why do you think you need digital marketing for your business strategy?
So let me just put out a few pointers to you guys. These are the major reason why you should actually have two digital marketing. So today's marketing strategy completely depends on digital marketing. So when you are strategizing your business needs digital marketing plays, an important role here.
So how do you create a strategy in digital marketing?
Each company has its specific set of goals but the majority of them are only concentrating on driving sales to their organizations and finding new gateways to success.
This is where the marketing strategy comes into the picture to take your company's work, more effectively, you have to take advantage of all the most valuable marketing resources and Technologies. When I say digital marketing strategy, it is basically a plan of action to achieve your marketing quotes.
The increasing number of sales
So digital marketing helps in driving more sales to your organization which in turn increases the revenue and also the pay scale.
Company branding
Your company is a must-guy. So, you should be very confident about what your company is dealing with. And also, you should know how to promote your product. Promoting your product and branding, a product is a little different. So please note guys' branding, your product is making people know that your product is worth buying and also gaining the customers' trust.
Easy to get familiar with the marketing channels
So there are close to six or seven or seven to eight marketing channels available and Sing along with these marketing channels is very easy. Well, you guys know about SEO, SEO is search engine optimization which is basically used for blogs or articles that you write.
And email marketing is for prospective customers. Send out a professional email to them and get a proper response, social media marketing, mainly deals with promoting a product on the social media platform and so on.
So getting along with these marketing channels is very easy and also digital marketing helps build a better relationship with your customers or prospects.
So this is actually why we take up digital marketing. Getting people's trust, building a good relationship with them, eventually leads to the growth of your organization.
Digital marketing is one such platform that helps you build a better relationship with your customers.
Better ROI
Return on investment is also an important factor that influences, the profit of your company. So the amount which you invest in the marketing channel or marketing medium is going to be really very high, but by using digital marketing, you're going to be getting a lot back.
The money, which you are going to be investing in a digital campaign or a digital marketing campaign is definitely going to be coming back with better interest. And also digital marketing has wider and dynamic career opportunities. You can be Be hired as a digital marketer. As for the role of SEO manager, content manager, sem specialist, and so on.
So these are the hottest job roles in the market right now guys, so grab the opportunity and seize the day, and also, the important factor, which influences, your company's growth would be
Appearing on the search engine result pages i.e on the front page of Google
So making a company appear on the search engine result pages is A tedious task at hand, but by using digital marketing and the techniques you will be able to make this task easy. So, these are some notable benefits or I would say the importance of having a digital marketing team in your organization.
So now that you've understood what are the latest trends in the market and also the importance of having a digital marketing team or the importance of having a digital marketing campaign in your company.
Top reasons Why you should learn Digital Marketing
It has a variety of career opportunities. Digital marketing gives you a huge scope and a multitude of job options right in front of you. A recent report also states that there are over 75,000 job listings on the very famous job board that is indeed.com.
Also, do not guys. This field is in high demand as many digital marketers start with a salary range of 45 thousand US dollars. Unlike other fields, digital marketing has a lot of opportunities for freshers as well as experienced candidates.
Not only in terms of jobs, but also you can earn as a freelancer, digital marketer, and make some awesome amount out of it. This field is actually evolving and hence it creates a lot of opportunities for freshers and experienced professionals. If you're out there looking for a job in the field of digital marketing, now is the right time to start preparing yourself.
And also, the most important part is, it is easy to start a new creative business project. You can easily create your own project by making use of very, commonly used platforms such as YouTube, blog creation, and affiliate marketing. These are actually a part of digital marketing guys.
So, once you understand how this works, you know, where to put in more effort, which marketing channel you should refer to reach your target audience, and so on. And also, in addition to this, you'll have enough knowledge about optimizing your blog and the marketing channel of your choice. So your audience can find you.
So this is like you do something for recognition but in return, you get a lot of trust. So this is like a chain reaction. Now once people know about your project and also have a variety of career opportunities, it is easy to generate results and the digital sales funnel.
Social media platforms, like Facebook, Instagram, Linked In, and many more are responsible for driving good traffic onto your website, these applications even involve advertising your product. When a user lands on your website many tend to browse more than just the webpage that you land them on. Once they click out the webpage that you land them on, you probably lost the potential customer lead that you could have to follow up on.
Generating leads from the sales funnel is actually a very difficult task, keep hold of how your customer is going through your videos or blogs or the Content that you create, and also do answer all the queries that they have about any of the problems that they're facing.
It is easy to drive, traffic to your website from digital markets. Once you shift your focus to digital marketing, there is no turning back guys. The reason behind this is having a website and letting the audience know about your product, or service is a very difficult task. And with digital marketing, this is definitely made easy.
This plays a major role in, Generating good traffic to your website. You will have all the opportunities to convert them into sales.
With why do you need SEO?
A huge percentage of content production and brand Discovery originates in search. If you are a brand owner regardless of what your business offers, your target audience is likely searching for products or Services similar to yours on search. Engines.
If you want to attract them to your site you need search engine optimization so having good SEO, improves the user experience, and eventually, the website traffic SEO is a critical source of traffic for websites.
So what exactly is Is search engine optimization (SEO)?
Search engine optimization or SEO is a strategy for improving your site's rankings in search engine results. Google, Bing, Yahoo, Etc. Are called search engines. The page you just saw now that is known as the search engine result page.
On the search results page on average, about 10 percent of the clicks happen on the ads and 10% on the next page link that you see at the bottom of the Google page. Now a good wholesome, 30% happens on the first result that pops up. That is why Brands and websites are constantly trying to optimize their pages to be amongst the top three search results.
For more Most Publishers 70% of their traffic actually comes from search. Now, you will keep hearing of Google, quite a lot when we talk about the search that's because about 90 percent of all searches happen on Google.
In addition to this, you would also be using Bing which comes from Microsoft. Bing is the default search tool for most MS, Office desktops and laptops. They're also a Yahoo cert there is ask.com. This Dogpile Etc. Now, approximately about 15 to 20 percent of users use Bing and Yahoo. Now, these numbers add up to more than a hundred, that's because many users use multiple search engines for their such requirements.
Now, as a marketer, you focus on the basics of marketing, which is to be there where the consumer is. Hence, businesses need to be present on the search engine results page.
When a new brand comes up, their first task is to have their Pages listed on search. Then their objective becomes how to get onto page number one. Then they try to get on to be amongst the top three results. And then their effort is concentrated on remaining amongst the top three page results.
In simple terms, Search engine optimization means the process of optimizing the way your website appears for visitors who are using search engines such as Google or Yahoo.
A short explanation would be that it is the process of making your website appear as. The better your website ranks for specific search terms, the more targeted, relevant traffic to your website you will receive.
- FAQ for Digital Merkeing
Q1. What are some examples of digital marketing?
Examples of digital marketing include:
Social Media Marketing (SMM), Search Engine Optimization (SEO), Google Analytics, Content Marketing, Web Design, Web Development, Pay Per Click Advertising, Digital PR, Interactive Advertising, Market Research, Search Engine Optimization (SEO), etc.
Q2. Is Digital Marketing a good career?
It has a variety of career opportunities. Digital marketing gives you a huge scope and a multitude of job options right in front of you.
Q3. How many types of digital marketing?
Types of digital marketing —
Content marketing.
Search engine marketing.
Display Advertising.
Mobile Marketing.
Social Media Marketing.
Click campaign.
Automated messages.
Pay Per Click advertising.
Email marketing.
Paid Advertising.
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