What is SEO? Search Engine Optimization in 2021? Types of SEO | How it works?

All people using the Internet are very familiar and are making use of search engines to look for anything that is promising and is worth searching for. 

To be more precise up to 93 percent of online experiences usually begin by using a search engine.

Why you need search engine optimization?

Well SEO is one of the top digital marketing channels used to generate traffic onto your website. This marketing channel is also very important because it is not only the search engines, but also it is about having a good SEO, which improves the user experience and eventually the website traffic.

So what does it have to do with your business?

Imagine you have your own company and you're just surfing through the internet, what could be the best way to increase the traffic to your website? The simple answer to this would be "SEO" almost all websites need optimization to rank on Google or SCRP that this search engine result pages. 

So in short if you need SEO services because it will help send the right signals to search engines and also push your website up the list of results, which help in ranking in the first spot.

Well, lots and lots of people search for things right that traffic can be extremely powerful for a business not only because there's a lot of traffic but also there's a lot of very specific and high intended traffic directed towards your website.

What exactly do you think works for driving traffic from search engines? 

People are searching for any manner of things directly related to your business, beyond that your prospects are also searching for all kinds of things that are loosely related to your business, these represent even more opportunities to connect to those folks and help answer that query, solve that problems, and become a trusted resource for them.

Why search engines are very important?

Regardless of what search engines you use search results are constantly changing in recent days, so Google particularly has updated a lot of things surrounding how they rank websites by way of lots of different animal names recently and a lot of easiest and cheapest ways to get your pages to rank in search results have become extremely risky in recent days.

How does Google determine which pages to return and responds to what people search for? 

if I have to say Google's algorithm is extremely complex guys. I share some views about anything related to this Google algorithm so you can dive deeper into how Google ranks its site at the end of each section, Google is looking for pages that contain high-quality relevant information about the searches query.

So they determine relevance by crawling your website's content and evaluating whether that content is relevant to what that person is looking for, mostly based on the keywords it contains.

How do you get all this valuable traffic to your website?

And also talking about the quality it is determined by the number of means, and also the quality of your websites that link to your page and the whole site as well.

Now surprisingly an additional number of elements are being weighed by Google's algorithm to determine where your site will rank. This basically depends on how people engage with your site, how long did they surf for what action do they perform, and so many other things actually play a vital role in shaping your website's traffic.

And also there's another factor that is the speed of your site, how long does the loading speed take, and is it mobile-friendly, how much unique content you possess if it's low-value content or it's duplicate content and so many other things.

So there are mainly hundreds of ranking factors that affect Google's algorithm because you get the response searches and also they're constantly being updated and refined by this process.

And surprisingly it you don't have to be a search engine scholar to rank for valuable terms in search results we'll walk you through the proven repeatable and best practices for optimizing a website for a search that can help you drive traffic to your website.

What exactly is search engine optimization or SEO?

Search engine optimization which is often called SEO is basically a process of increasing the quality of your website traffic. The major search engines like Yahoo, Google, Bing all have primary search results.

SEO helps the website achieve a better ranking on the search engine result pages that is SERP when prospects search for a particular keyword related to your products or services thus this increases the quality and the quantity of traffic on your website through organic results.

 SEO is also the process that organizations go through to help make sure that their site ranks high in the search engines for relevant key phrases and keywords.

Now let's say for example if you have an article on what is digital marketing to get your content in front of the right people you want to try to optimize your blog post so that it will show up on the top results for anyone who searches for the phrase or keyword what is digital marketing or digital marketing. 

There are so many benefits of using SEO for your business by improving your SEO you can work to expand your visibility on search engines this will eventually help you reach and engage more potential customers and also you can create more engaging and effective SEO focused content which will, in turn, increase your chances of bringing in more targeted organic traffic. 

The types of SEO in use

Talking about the different types of SEO that exist, we have a wide range of SEOs in use and they are

• White hat SEO 

• Black hat SEO

• Grey hat SEO

So let's understand each of them in detail and also there are a few techniques that also come under this type so these are not exactly considered as types but yeah we call it techniques which are on-page SEO, off-page SEO, and technical SEO.

1. White hat SEO 

As the name suggests white hat SEO basically refers to the most upright practices adopted by digital marketers worldwide to help rank your product high on the search engine result pages or SERP. This type is strictly abided by the Google guidelines so you should follow the guidelines of Google for better SEO, you'll also be able to focus more on the meta tags, keywords in the title, and body of the content and it is also called as ethical SEO.

2. Black hat SEO

So this black hat SEO includes certain practices that focus on finding loopholes in Google's algorithm for ranking a particular content higher on the search engine result pages, so if I have to say or compare a black hat and white hat SEO, black hat SEO is dead opposite to the white hat SEO by this I mean to say that the practices followed by the black hat SEO are too against the guidelines provided by Google and its algorithms.

Talking about the techniques that it includes or we have spam links, keyword stuffing, cloaking, hidden text, and links, so spam links are nothing but linking your blogs or over linking your content.

3. Gray HAT SEO 

A gray hat is not something that is between the black hat and the white hat it's much different from what people say, guys, here in this case it is a practice of using legal methods that help in improving websites traffic.

On-page SEO

This relates to the content that is present on the web page. All on-page activities primarily include distribution of keywords in the right place, inserting external links, meta tags, description for it, adding a customized URL to your content, and also last one but not the one which you should ignore images. 

So all these are present on the page and hence optimizing it in a better way will eventually drive more traffic to your website.

OFF page SEO 

This off-page SEO is also required to increase traffic to your website but it mainly focuses on external ranking mediums like backlinks, internal linking, and many more. This is most widely referred to as the activities that are performed on the web page after it goes live on the internet. Link building, brand promotion, are all a part of this off-page optimization or off-page SEO.

In addition to this off-page SEO also includes commenting on a post, sharing, liking, and building user engagement, brand promotion is always required guys because branding is something that you should work for from scratch even if you have an SEO even if you don't have SEO it doesn't matter but branding yourself in front of the social world or social media is very important, this can be done using off-page SEO.

How does Search Engine Works?

Technically speaking search engines have these primary functions that are crawling, indexing, and ranking. Now talking about crawling this process is called spiders or web crawlers, it automatically browses the web and stores information regarding the web pages you visit it can also be termed as a Google bot.

How Does Crawling Works?

They help and finding new and updated content online so this starts out by fetching the web pages that you had looked for and then follows the link on those web pages to find new URLs, the following the trace of links the crawler will be able to find new content and add it to their index this is called caffeine. 

How does Indexing Works?

Once the spider has crawled through your page a copy of it is stored onto a data center these data centers are massive repository which has all copies of the webpages that were crawled. Web pages can be easily discovered by search engines and it's done in a better way by adding a data structure coil and index. It can also be defined as a repository of web pages that are collectively called an index.

How does Ranking Works?

So it is a process in which the search engine will pick highly relevant content and display it on the highest position on the SERP, these are nothing part of the content you create that is handpicked by the search engines for better-optimized results for a particular keyword, you can also say that the higher the website is rank the more relevant the search engine thinks that it's a solution to a query.