What is Graphic Design | Types of Graphic Design | Graphic Design Careers

When you think of graphic design, do you think of advertisements? graphics on websites? spreads in magazines? while these examples certainly fit under the graphic design definition. 

The term encompasses a lot of ads, thumbnails, posters, logos, infographics, video games, vector graphics, raster graphics, mobile apps, product labels, signs, website layouts, software interfaces, etc. 

If we dig a little deeper it's truly an art, an expression of one's aesthetic conveying ideas through visuals and design. It's a craft where professionals create visual content to communicate messages, designers use different elements and principles of design to meet user-specific needs and focus on the logic of displaying elements to optimize the user experience.

But believe it or not graphic design isn't a black and white concept, to fully grasp the concept of graphic design it's important to have a solid understanding.

So in this blog an introduction to graphic design we shall briefly try and understand the elements and principles that make up graphic design.

What is exactly Graphic Design?

Graphic design is the art or profession of designing graphics for printing or on the web. This includes a broad range of graphic and visual techniques, and a wide range of applications from business cards to promotional materials, corporate branding to website design.

Introduction to Graphic Design

Graphic design is a process of visual communication and problem solving through the use of typography, photography, iconography, and illustration. You would think what is the problem that we face today that graphic design can solve.

So to start with it could be anything for example it could be how to make your brand more popular, Instagram, how to gain more brand visibility, outside using signboards, illustrations, or even how to market your product to create your identity on various social networking platforms.

So the field is generally considered a subset of visual communication and communication design but sometimes the term graphic design is only used.

So what is visual Communication?

Visual communication is when we convey ideas and information in the forms that can be seen through images, designs, art infographics, graphics, any kind of visual representation of something that we want to convey, or a message that we want to convey is visual communication.

Visual communication is a part in a part or wholly relies on our eyesight, visual communication is a broad spectrum that includes science, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and many electronic resources.

And it's evaluated based on measuring how the audience comprehends the visual communication design, it is not based on personal aesthetics or artistic preferences as there is no universally agreed-upon principle of aesthetics or artistic preferences for that matter.

Examples of Visual Communication

One of the most common examples in the everyday practice of visual communication used by everyone is emojis, which is a perfect example of what exactly visual communication is. We don't use words to communicate rather we use these small icons and symbols to communicate what we have to say. 

But visual communication then again can digress into many things such as presentations, graphs, infographics, and even video for that matter. 

So now that we've got a brief idea of what graphic design is. 

What graphic designers do? 

So graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages, but it's sort of like applied art but not completely. Graphic designers are present in all kinds of fields be it technology, entertainment, news, newspapers, your books, everywhere graphic design is present and graphic designers are required.

 Graphics Design Carriers and Applications

To start with there are numerous careers across all kinds of services and product-based companies as brands and products in today's digital world need adequate image-based representation. Hence required designers of all shapes and sizes one of the companies that take graphic design to a new level is obviously Apple.

But all other companies require designers from their advertising to everyday social posting, visiting cards, websites, brand logos, marketing campaigns, and design everywhere. 

Few basic concepts and tools of graphic design

Fundamentals of Design

The fundamentals of graphic design are about seeing and understanding -

How the quality of visual material shapes

  • Images
  • Color theory
  • Typography
  • Layout work

And then being able to decide which qualities of each are relevant and engaging and useful for visualizing a particular idea or solving a certain problem.

The graphic design principle is like the foundation each layer on top of the other until you're left with the foundation for creating something incredible. Whether you're designing a logo or website or a custom illustration your fundamentals have to be in place.

What are graphics Elements?

We call graphic elements those that have a vivid enough description to describe the scope of elements that are there in a picture. Graphic elements are useful to get the desired layout to the different pages of your website.

Some of the Graphic elements are -

  • lines 
  • shapes 
  • logos 
  • illustrations 
  • patterns 
  • Background 
  • Color 
  • Photographs 

Types of Graphic Design 

There are generally 8 types of Graphics Design that are - 

1. Visual identity graphic design 

2. Content design graphics

3. Infographics design

4. Graphic design

5. 3D model design

6. Typography design

7. Layout design

8. Video design

Each of these different graphic designs is selected for the job or type of service, to make an ideal and strong brand identity for the organization.

Best graphics Designing Software 

The best graphics designing software available right now that will help you to make professional designs are - 

1. Adobe Photoshop

Adobe Photoshop is software that is extensively used for raster graphics designing, image editing, digital art, and more. Adobe Photoshop uses highly advanced methods and algorithms to produce high-quality work and has huge features for the post-production of images. 

Photoshop enables you to take an image, add color, adjusting or selecting parts or all, and reproduce the image again on the same or different image layer.


2. Adobe Illustrator

Adobe Illustrator is highly customizable through its extensive user interface. It includes powerful tools, such as pen tools, shapes, clip art, fonts, images, page layouts, drawing guides, and drawing tablets to achieve the best and very easy-to-learn experience.


3. Xara Designer Pro X

Xara Designer Pro X delivers all the tools you need to create beautiful digital projects, applications, and digital content for you.


4. CorelDRAW


CorelDRAW is a vector graphics editor developed and marketed by Corel Corporation. It is a general-purpose software package for creating, editing, and converting vector-based graphics and images.


5. Adobe InDesign

Adobe InDesign is the industry-leading layout and page design software for both Mac and PC users. It offers the industry’s smoothest and fastest design workflow, from idea to publication, using the latest technology, including Adobe PageMaker, Illustrator, Photoshop, and InDesign CC.


  • FAQ for Graphic Design
Q1. What is graphic design for beginners?

Graphic design is the art of creating and sharing a message or a picture, to make an impact on the attention of the audience, where each element in the design serves to aid in the comprehension and overall understanding of the message.

Q2. Is it hard to be a graphic designer?

Becoming a graphic designer is not hard if you understand the fundamentals of design and focus on your strengths. Like any other profession, it is a big endeavor that requires many sleepless nights and early morning starts. 

Every day that you want to practice design, it’s your duty to educate yourself and read everything you can about it and go beyond your boundaries in your pursuit to build your skills. I think being a graphic designer is a very good thing.

Q3. What are the skills required for a graphic designer?

10 skills graphic designers need to get ahead in 2021

1. Digital typography 

2. Software skills

3. Graphic design

4. Animation

5. Typography and font manipulation

6. Scriptwriting

7. Graphic communication

8. Sales

9. Publishing

10. Illustration

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